Be Happy. Be Brave. Be Drug-Free. This year’s Red Ribbon Week theme will help amplify the campaign’s mission to encourage children, families, and communities to live healthy, happy, and drug-free lives. It also serves as a reminder that we are all empowered with shaping the communities around us through positivity, bravery, and strength. We hope all our Tigers say yes to healthy choices and enjoy the week of dress-up days.